Having trouble gaining mainstream consumer attention? Why not turn to magic … or smoke and mirrors. Sometimes all you need to do to get your brand covered globally is spook a few people with a little hocus pocus.
Case in point: Ad Age reported about a You Tube video making the rounds called “Harry Potter – Magic Coffee Cup.” According to Ad Age’s coverage of this “idea of the week,” a shopping mall in Sri Lanka ran the promotion, where a “magic coffee cup” stirred itself in what appears to be a mall’s food court. This undoubtedly captured headlines and attention for the shopping mall, which had teamed up with the Harry Potter franchise.
Nothing like a simple stunt to get people to take notice. In this case, media attention followed. Most likely, so did increased foot traffic and sales … so now it’s time to tune in for the US copy cats; what kind of stunts will the U.S. be busting out to attract the always coveted (especially this year) holiday shopper?
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Tags: magic, shopping mall, Stunts, tricks
This entry was posted on October 23, 2008 at 4:26 pm and is filed under Commentary. You can follow any responses to this entry through the RSS 2.0 feed.
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Simple Stunts Get Noticed … Tis the Season!
by kraigHaving trouble gaining mainstream consumer attention? Why not turn to magic … or smoke and mirrors. Sometimes all you need to do to get your brand covered globally is spook a few people with a little hocus pocus.
Case in point: Ad Age reported about a You Tube video making the rounds called “Harry Potter – Magic Coffee Cup.” According to Ad Age’s coverage of this “idea of the week,” a shopping mall in Sri Lanka ran the promotion, where a “magic coffee cup” stirred itself in what appears to be a mall’s food court. This undoubtedly captured headlines and attention for the shopping mall, which had teamed up with the Harry Potter franchise.
Nothing like a simple stunt to get people to take notice. In this case, media attention followed. Most likely, so did increased foot traffic and sales … so now it’s time to tune in for the US copy cats; what kind of stunts will the U.S. be busting out to attract the always coveted (especially this year) holiday shopper?
Like this:
Tags: magic, shopping mall, Stunts, tricks
This entry was posted on October 23, 2008 at 4:26 pm and is filed under Commentary. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.